Archive for United States
How Rich People Do Burning Man
By Lauri Apple | Gawker
Unless you’re wealthy, you’ve probably been spending Burning Man Week moping about how you couldn’t afford tickets to America‘s favorite festival of radical self-expression this year. But make no mistake: Those rich people touring the playa on their Mad Max cruisers are suffering, too.
As the Wall Street Journal tells us, many of this year’s Burners With Money to Burn are doing all they can to avoid the heat, food shortages, and other potential inconveniences of Black Rock City life by spending shitloads of money to recreate the comforts of home. Reps from the RV rental company Classic Adventures RV, for example, tell the WSJ that Vanity Fair New Establishmentarian and Tesla Motors CEO Elon Musk hired them to set up “an elaborate compound consisting of eight recreational vehicles and trailers stocked with food, linens, groceries and other essentials for himself and his friends and family.” That’s not all:
[Classic Adventures] charges $5,500 to $10,000 per RV for its Camp Classic Concierge packages like Mr. Musk’s. At Mr. Musk’s RV enclave, the help empties septic tanks, brings water and makes sure the vehicles’ electricity, refrigeration, air conditioning, televisions, DVD players and other systems are ship shape. The staff also stocked the campers with Diet Coke, Gatorade and Cruzan rum.
But isn’t part of the point of Burning Man to “rough it,” radically? Perhaps in the olden days this was true. But rich people bring to the festival their own values and beliefs:
- Sleeping in a tent sucks
- Being really hot sucks
- Making your own art is hard, especially when you have no artistic skills or actual creativity whatsoever
About that last item: The WSJ tells us about one San Francisco real estate mogul who either didn’t feel like or lacked the capacity to construct their own sculpture, and therefore they hired a “team of artists and metalworkers” to built one on their behalf. The mogul wasn’t available for comment, but a chef who cooks up gourmet meals for Burners with refined tastes explains: “People have less and less time to be radically self-reliant.”
Despite their relatively resplendent accommodations, upper-crust Burners can’t shield themselves from every hardship:
Adam Stephenson, a 40-year-old marketing director for Symantec Corp., says that even though he is paying a premium for RV service, he put a lot of work into building a shade tent and buying costumes and supplies. And the RV isn’t the Ritz. “It’s not super easy,” he says. “The air conditioner is not on all the time.”
And when the A/C does break, the rich people sweat just like the poor people sweat. The sun treats everyone the same. This is one of the lessons you learn out there on the desert, when you’re not mastering leadership and contemplating how creativity can bourguignon-beef up your bottom line.
If you’re still sad about missing out on all the adventure and enlightenment and rich-people whining, this live-cam takes you to the action:
Live Video app for Facebook by Ustream
Burning Man 2011: Rites of Passage | Palm Beach Post
Tens of thousands of people have descended on a great expanse of Nevada desert to celebrate the 25th anniversary of Burning Man, a gathering of free spirits, artists, entrepreneurs — and anyone else who managed to get a ticket.
Several thousand more would-be participants will have to wait until next year, as 2011 marks another historic milestone: the first time the event has ever sold out, said Burning Man communications manager Andie Grace.
(Story continues below)
TIP: You can use your keyboard’s left and right arrow keys to navigate through the gallery
According to an agreement with the Bureau of Land Management, the event is permitted an average of only 50,000 people per day, Grace said.
The theme of this year’s festival, “Rites of Passage,” is an appropriate one as it also previews a change in the structure of the California-based Black Rock City, L.L.C., which runs the event, from a for-profit organization to a not-for-profit that will continue to promote the festival’s ideology throughout the year.
Anna Wintour Gets Run Through The “Sketchy” Rumour Mill by Talented Illustrator Lisa Hanawalt via [TheHairPin]
Lisa Hanawalt lives in Brooklyn and does illustrations + funnies for publications like the New York Times, McSweeney’s, Vice, and Chronicle Books. She’s best known for her comic book series I Want You.
Special Edition: Best Dressed of the Year
Whether it’s sleek chic or cyberfantasy, silver-screen Hollywood glamour or Holly Woodlawn camp, whether it’s East End edge or East Egg flapper dazzle, from head (artful marcel waves, tumbled-out-of-bed tousle, or candy-floss high-rise) to toe (ballet slippers with dirndls or platforms with ball gowns), the ten individualists whom Vogue celebrates as the Best Dressed of 2010 are gamely rewriting the rules. Or rather, showing us all that there are no rules beyond staying true to oneself.
2010 Fashion’s Night Out: The Show
September 7, 2010
2010 Critics’ Choice Movie Awards
April 13, 2010
April 13, 2010
2009 CFDA/Vogue Fashion Fund Awards
May 3, 2010
Sarah Jessica Parker
2010 Costume Institute Gala Benefit
May 3, 2010
2010 Cannes Film Festival
May 13, 2010
2010 Toronto International Film Festival
January 27, 2010
2010 Valentino Spring 2011 show
January 27, 2010
by Susan Kime
The Luxury Institute conducts independent research with wealthy consumers about their behaviors and attitudes on customer experience best practices. Their white papers on luxury trends and consumer attitude change emerge consistently throughout the year. The most recent was published on October 10, 2011, on emerging luxury trends for 2011..
The Institute states, ” As the luxury industry enters the last quarter of 2010 and prepares for 2011, executives are grateful for what could have been a worse year considering the state of the world’s economy. The truly global top-tier luxury brands are surging in China, while holding their own in the US, Japan, and Europe. Leading public companies have done much better than privately-owned brands by using their heritage, innovation, and resources to gain market share. Many family-owned European brands, rich with history but lacking innovation, have suffered and are desperately looking for capital. Overall, the industry has seen tepid growth; this trend is likely to continue for the next three years unless some unforeseen, and highly unlikely, positive event occurs and saves the global economy.”According to the Luxury Institute, here are some trends that have emerged in 2010 and should continue in 2011:
1. A Deepening Focus on Brand Values and Service Values
In his recent book on luxury strategy, Jean-Noel Kapferer stated that unlike mass consumer brands, luxury firms don’t need a brand positioning (e.g. Hertz: #1 in Rent-a- Car , Avis: We try Harder), but they do need an identity. The Luxury Institute states, “Brands must create their identities not only by the name, personality and style of the founder, but also through values by which they should be known and publicly judged. They can be one comprehensive set of brand values that establish the company personality while also acting as service values which define the customer experience.” Brands can also choose to develop two distinct but related sets of brand values and service values. In a recent Luxury Institute LCRMA (Luxury CRM Association) survey, 90% of luxury executives agreed that luxury culture and values are directly linked to positive financial results. .
2. Luxury Brands Purge its Out-of-Touch, Arrogant Staffs
“As top-tier luxury CEOs and their Boards discover the importance of a benevolent culture and values,” the Luxury Alliance states, ” they are also beginning to realize that the people who manage and deliver customer experiences must fit the new customer culture In the sales and customer-facing ranks, people will soon be selected on their abilities to be brand and product experts, earn trust and build lasting customer relationships. Lone Ranger, toxic sales professionals who are currently tolerated will soon be out of fashion. Ritz-Carlton, Mandarin Oriental, Four Seasons, Lexus and Nordstrom have been doing this for years, but even they will have to move to a higher level of cultural relevance and practice, as companies like Zappos prove that there is far higher ground to reach in terms of selecting customer-centric people, living the values and transparency.”
One senior luxury executive recently told the Luxury Institute that “It’s a dark day for luxury when Zappos delivers a far better luxury experience than any luxury brand”. As luxury retailers learn to leverage the Internet for e-commerce, they are also learning that one thing affluent consumers expect from their online experience, if the need arises, is the availability and opportunity for quick, easy and immediate direct communication. In a recent Luxury Institute WealthSurvey, 62% of affluent consumers stated that when shopping online they feel more comfortable if they can call someone directly for assistance, and 60% said they are likely to abandon their online purchase if they cannot find quick answers to their questions on the website. In addition, 45% expect an obvious phone number to speak with a live sales or customer service representative. While luxury struggles with the answer, Zappos has beat them to it and gained the high ground. The secret that Zappos has learned is that only a small percentage of people need this call service very often. Look for most luxury brands to understand the connection between the call center and online channels and create a far better experience for customers in 2011.
4. Clienteling Goes from a Hobby to a Discipline
In a recent Luxury CRM Association Clienteling survey, only 25% of affluent consumers reported that they have a relationship with a sales associate at a luxury brand. That was actually a high water mark, as other surveys that Luxury Institute partners have conducted indicate that only 8-15% of customers report having a relationship with a sales associate at top luxury retailers. Why is this important? Because this small group of luxury consumers give a retailer almost twice as much in wallet share. They also are likely to continue buying more over time if they have a relationship with a dedicated sales professional.
5. Luxury Mobile Applications Come of Age
Top luxury brands now well into a few years of e-commerce, and having finally ventured into social media, are determined not to miss the soon-to-explode mobile device shopping party. Luxury Institute research on the wealthy consumer use of mobile devices shows that 76% compare prices via mobile devices, while a rapidly growing 27% have purchased via a mobile device. In addition, 21% report that they use mobile devices to look up respective product information while shopping in stores. We are near a tipping point where mobile devices will replace the laptop for many activities and transactions and luxury brands are racing to be a step ahead for a change. Tiffany‘s recently-launched mobile application for finding your perfect engagement ring is a good example of a simple and practical innovation that seeks to serve its customers.
6.Luxury Equips Sales Professionals with In-Store Mobile Devices
Luxury is about to begin testing equipping its sales professionals with mobile devices such as iPads and iPhones in its stores. They can also be used to take customers through rich sales presentations that include video and audio enhancers. They can be used to search out-of-stock inventory anywhere in the retail system, conduct an online transaction, and arrange for delivery in real time. As customers opt in to having their own mobile devices announce their arrival at the store, sales professionals can be alerted to greet customers by name with custom offers ready, or at minimum be aware of what offers have already been sent to them. These applications are only the beginning of the use of mobile in stores as a customer experience enhancer for the sales professional as well as the customer. Mobile devices combine personalization efficiency and effectiveness with an unprecedented touch of caring and nurturing that are the Holy Grail of a true luxury experience.
A Recap: 6 Trends That Defined Luxury in 2010
BEVERLY HILLS, Calif. (TheStreet) — Despite being on the tail end of the worst recession in modern history, 2010 proved a winner for a few select hotels, restaurants and nightclubs whose business models and practices allowed them to rise to the occasion.
Microchain boutique hotels
After beginning as a hipster-granola hotel concept in the Pacific Northwest, Ace Hotels has spread across the United States with a celebrity-studded outpost in New York and destination resort in the California desert.
The bathrooms on Emirates’ 15 Airbus A380s go beyond luxurious in first class. The airline has become the first and only to offer in-flight showers.
The realization that artists on a budget need stylish and comfortable rooms too has evolved into bohemian enclaves that in New York include a Michelin one-star eatery by the creators of the Spotted Pig. Their gastropub eatery is just as popular with city folk as it is with hotel visitors.
In Palm Springs, Ace has brought a Dash Snow sensibility to the destination pool party, with celebrity jam sessions and indie DJs recruited from LA to spin lazy Sunday afternoons by a pool stewing with tattooed rock stars and models on winter break from the Milan-Paris-Tokyo-Ibiza circuit.
They’ve been a staple of London social life since the advent of the Groucho Club and Soho House, the latter migrating through Berlin and New York before sweeping across the United States this year. The membership club concept thrives most notably in Los Angeles, where Nick Jones’ Soho House has essentially a monopoly on celebrity dining and nightlife from its penthouse West Hollywood location along the Sunset Strip.
Potential members scour their circle of friends for sponsors only to line up for a multimonth waiting list from which only a connected few at a time are selected to join.
November saw the opening of Soho Beach House in Miami, which includes a hotel that was the party site du jour at Art Basel 2010. Meanwhile, Miami’s perennial Casa Tua was set to expand to Aspen, where the Caribou Club has long had a stranglehold on the billionaire and ski bunny set.
Are you a friend of Andre Saraiva?
He seems to be everywhere these days. In Paris his Le Baron nightclub is the fashion stalwart of local nightlife, while the Hotel Amour he co-owns has become the most fashionable address for one-name artists and celebrity designers. Ditto for Japan, where Le Baron is the hottest club in Tokyo.
In United States, Saraiva has the Boom Boom Room and Le Bain atop the Standard New York and plans for a nightclub in Chinatown. Pop-up installments of Saraiva’s nightclubs are the “it” events at the Cannes Film Festival and Art Basel, where he was essentially handed the keys to Delano’s famous Florida Room for the past two year.
In St. Tropez he’s transformed the once derelict Hotel Ermitage into a bastion of cool on the scale of LA’s Chateau Marmont, but with a French accent.
Saraiva, only 38 and already the new Ian Schrager, is the man of the moment, the coolest guy in town — any town.
Let’s make a deal
It wasn’t long ago that the name Gilt Groupe was barely pronounceable to the average Internet consumers, let alone recognized as a discount retailer specializing in deals for high-fashion goods for subscribers. This year Gilt launched its JetSetter travel deals, offering cut rates at selected hotels that range from quirky boutiques to the best luxury addresses in Paris.
The formula has brought competition from such players as Tablet Hotels, Design Hotels and Leading Hotels of the World that now allows even the high end of the travel market to scout out a deal without embarrassment. Drawbacks include a not always stellar selection with prenegotiated availability and, often, required prepayments. The endless emails for affiliated and launching products also detract from the experience of a once exclusive membership now open to pretty much anyone.
Shower before landing
The advent of the French Airbus A380 has allowed a creative interpretation of the traditional first class flying experience, and Emirates, with its impressive 15 of the craft, offers the most luxurious and over-the-top configuration: It has become the first and only airline in operation to offer in-flight showers.
Emirates’ Private Suites, touted by Carrie Bradshaw in Sex and the City 2, are equipped with sliding doors and minibars of almost full-size premium goodies. There’s also two shower spas at the front of the first-class area — complete with Bulgari bath products and fluffy Italian linens — offering a burlwood boudoir that’s become the hottest amenity in the aviation industry.
Celebrity chefs, the latest must-have amenity for new hotels, are a sure-fire way to keep guest dollars in house as well as a burgeoning business for hoteliers looking to divest real estate during tough times. This year has seen the debut of Daniel Boloud’s DB Bistro Modern at the new JW Marriott Marquis Miami, J&G Steakhouse by Jean-George Vongerichten at St. Regis Deer Valley, the highly touted WP24 by Wolfgang Puck at the Ritz Carlton at LA Live and Michelle Bernstein at the Omphoy in Palm Beach.
Pierre Gagnaire seems to be in front of the trend, conquering the globe with a new Reflets eatery in Dubai, a two-star Michelin-rated restaurant at Les Airelles in Courchevel and an outpost at the Mandarin Oriental in Las Vegas. With no shortage of celebrity chefs, Vegas is also welcoming Scott Contant’s Scarpetta and Jose Andres’ Jaleo, which just opened at the Cosmopolitan Las Vegas.
Look for even bigger chef names to debut next year. The world’s most heralded chef, Heston Blumenthal of Fat Duck, given three stars by Michelin, will debut a concept eatery at the Mandarin Oriental Hyde Park in London that already has its own Bar Boulud in the basement.
Christina says: “After I became a mom, I felt passionate about the fact that no child should go hungry. Food is not a luxury. This year, I became an ambassador for the United Nations‘ World Food Programme, which helps feed people in need and supports their self-sustainability around the world.”
Learn More: Learn what $1 a day can buy for a hungry child at fromhungertohope.com.
Matt says: “We work with communities in developing countries to help them fund, design, and build their own water-supply systems. In the end it’s a really easy solution-but one that makes an incalculable amount of difference.”
Learn More: Visit water.org to donate, sign up for monthly updates, and learn how to spread the word about the global water crisis.
Ashton Kutcher & the DNA Foundation
Ashton says: “We formed DNA—which stands for Demi and Ashton—with the goal of eliminating sex slavery worldwide but first and foremost right here in the U.S. Our new Real Men awareness campaign takes aim at the people who support the slave trade: Because really, real men don’t buy girls.”
Learn More: Visit demiandashton.org to donate, write to your local elected officials, and volunteer to become a part of the DNA Advocacy Team.
Julianna Margulies & Project A.L.S.
Juliana says: “My friend Jenifer Estess, a theater producer, was diagnosed with the neurodegenerative disease ALS when she was 35. Jenifer and her sisters began Project A.L.S. in order to help further the cause of stem-cell research, and I believe it’s vital to finding a cure. So far we’ve had great success.”
Learn More: Visit projectals.org to donate, volunteer, or to learn how to host a fundraiser in your area.
Hugh Jackman & World Vision
Hugh says: “I’ve traveled with World Vision to Cambodia and Ethiopia. We encourage self-sufficiency by teaching people about microfinance and technology. When you give people the ability to help themselves, you make them feel like a worthy investment, and so they become one.”
Learn More: Visit worldvision.com to donate and sign up for updates on Hugh Jackman’s trips and the organization’s efforts around the world.
Taylor Swift & Musicares: Nashville Flood Relief Fund
Taylor says: “Nashville is the town I love the most in the world, and when the floods hit in May, many people in my community experienced significant loss. [The city] has recovered in the most incredible way, but there are still people here who are struggling to put their lives back together. I know we’ll get there, but it’ll take time.”
Learn More: Visit grammy.com/musicares to donate or learn how to throw a fundraiser in your area.
John Legend & Harlem Village Academies
Learn More: Visit harlemvillageacademies.org for more information on teaching and volunteer opportunities and corporate matching programs.
It’s hard to walk down the aisle of a liquor store without running across a bottle bearing someone’s name. We put them in our cocktails, but how well do we know them? Here’s some biographical detail on the men behind your favorite tipples. — by Ethan Trex
The Captain wasn’t always just the choice of sorority girls looking to blend spiced rum with Diet Coke; in the 17th century he was a feared privateer. Not only did the Welsh pirate marry his own cousin, he ran risky missions for the governor of Jamaica, including capturing some Spanish prisoners in Cuba and sacking Port-au-Prince in Haiti. He then plundered the Cuban coast before holding for ransom the entire city of Portobelo, Panama. He later looted and burned Panama City, but his pillaging career came to an end when Spain and England signed a peace treaty in 1671. Instead of getting in trouble for his high-seas antics, Morgan received knighthood and became the lieutenant governor of Jamaica.
2. Johnnie Walker
Walker, the name behind the world’s most popular brand of Scotch whisky, was born in 1805 in Ayrshire, Scotland. When his father died in 1819, Johnnie inherited a trust of a little over 400 pounds, which the trustees invested in a grocery store. Walker grew to become a very successful grocer in the town of Kilmarnock and even sold a whisky, Walker’s Kilmarnock Whisky. Johnnie’s son Alexander was the one who actually turned the family into famous whisky men, though. Alexander had spent time in Glasgow learning how to blend teas, but he eventually returned to Kilmarnock to take over the grocery from his father. Alexander turned his blending expertise to whisky, and came up with “Old Highland Whisky,” which later became Johnnie Walker Black Label.
3. Jack Daniel
Jasper Newton “Jack” Daniel of Tennessee whiskey fame was the descendant of Welsh settlers who came to the United States in the early 19th century. He was born in 1846 or 1850 and was one of 13 children. By 1866 he was distilling whiskey in Lynchburg, Tennessee. Unfortunately for the distiller, he had a bit of a temper. One morning in 1911 Daniel showed up for work early and couldn’t get his safe open. He flew off the handle and kicked the offending strongbox. The kick was so ferocious that Daniel injured his toe, which then became infected. The infection soon became the blood poisoning that killed the whiskey mogul.
Curious about why your bottle of J.D. also has Lem Motlow listed as the distillery’s proprietor? Daniel’s own busy life of distilling and safe-kicking kept him from ever finding a wife and siring an heir, so in 1907 he gave the distillery to his beloved nephew Lem Motlow, who had come to work for him as a bookkeeper.
4. Jose Cuervo
In 1758, Jose Antonio de Cuervo received a land grant from the King of Spain to start an agave farm in the Jalisco region of Mexico. Jose used his agave plants to make mescal, a popular Mexican liquor. In 1795, King Carlos IV gave the land grant to Cuervo’s descendant Jose Maria Guadalupe de Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880, and in 1900 the booze started going by the brand name Jose Cuervo. The brand is still under the leadership of the original Jose Cuervo’s family; current boss Juan-Domingo Beckmann is the sixth generation of Cuervo ancestors to run the company.
5. Jim Beam
Jim Beam, the namesake of the world’s best-selling bourbon whiskey, didn’t actually start the distillery that now bears his name. His great-grandfather Jacob Beam opened the distillery in 1788 and started selling his first barrels of whiskey in 1795. In those days, the whiskey went by the less-catchy moniker of “Old Tub.” Jacob Beam handed down the distillery to his son David Beam, who in turn passed it along to his son David M. Beam, who eventually handed the operation off to his son, Colonel James Beauregard Beam, in 1894. Although he was only 30 years old when he took over the family business, Jim Beam ran the distillery until Prohibition shut him down. Following repeal in 1933, Jim quickly built a distillery and began resurrecting the Old Tub brand, but he also added something new to the company’s portfolio: a bourbon simply called Jim Beam.
When he was a young boy, Charles Tanqueray’s path through life seemed pretty clear. He was the product of three straight generations of Bedfordshire clergymen, so it must have seemed natural to assume that he would take up the cloth himself. Wrong. Instead, he started distilling gin in 1830 in a little plant in London’s Bloomsbury district. By 1847, he was shipping his gin to colonies around the British Empire, where many plantation owners and troops had developed a taste for Tanqueray and tonic.
Gaspare Campari found his calling quickly. By the time he was 14, he had risen to become a master drink mixer in Turin, and in this capacity he started dabbling with a recipe for an aperitif. When he eventually settled on the perfect mixture, his concoction had over 60 ingredients. In 1860, he founded Gruppo Campari to make his trademark bitters in Milan. Like Colonel Sanders’ spice blend, the recipe for Campari is a closely guarded secret supposedly known by only the acting Gruppo Campari chairman, who works with a tiny group of employees to make the concentrate with which alcohol and water are infused to get Campari. The drink is still made from Gaspare Campari’s recipe, though, which includes quinine, orange peel, rhubarb, and countless other flavorings.