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Archive for Luxury vehicle

OpuluxeLtd.com Luxury Lifestyle Special Report: Platinum Brands via [Forbes]

Beyond The Balance Sheet: Platinum Brands

Christina Settimi and Kurt Badenhausen

The most valuable luxury brands will shine in a recovery.

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In Pictures: Platinum Brands

To some, BMW seemed a bit out of touch with hard times when it rolled out an exuberant ad campaign called “Joy” this year. Turns out, the ad campaign is in tune with the opportunities BMW and other luxury brand makers anticipate as the recession fades.

Last year was the worst year ever for global luxury goods, with worldwide sales falling 8%. But in a look at the world’s most valuable luxury brands, Forbes identifies 10 that are poised to thrive in better economic times. These brands, including BMW and Louis Vuitton, share some qualities that help keep them strong even when wealthy consumers are curtailing spending.

The companies behind these brands emphasize their products’ quality, longevity and pleasure-giving features through marketing efforts that make it likely these brands will continue to do well, especially if luxury sales around the world grow by 4% to $210 billion this year, as predicted by Bain & Co., the Boston-based consulting firm.

Feng Li/Getty Images

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No. 10: Porsche

Parent Company: Porsche
Brand Value: $4.8 billion
Brand Sales: $8.7 billion

Statia Photography/Getty Images for Cartier

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No. 9: Cartier

Parent Company: Richemont
Brand Value: $5.4 billion
Brand Sales: $3.3 billion

Currently with 32 boutiques in 18 cities across China, Cartier CEO Bernard Foras has said he aims to make China its No. 1 market in three years with at least 55 boutiques.

FABRICE COFFRINI/AFP/Getty Images

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No. 8: Rolex

Parent Company: Rolex
Brand Value: $5.5 billion
Brand Sales: $3.4 billion

Rolex is the most profitable brand in watches. Sales are expected to be up 15% this year, fueled by sales in emerging markets led by China according to analyst Jon Cox of Kepler Capital Markets.

PHILIPPE LOPEZ/AFP/Getty Images

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No. 7: Chanel

Parent Company: Chanel
Brand Value: $5.6 billion
Brand Sales: $3.3 billion

Coco Chanel’s mantra: “Fashion fades, only style remains the same” is still the guiding force behind her brand. But what is equally important to Chanel’s appeal is its creative director, Karl Lagerfeld, one of the most recognizable men in fashion with his silver ponytail, dark sunglasses and black suit.

LIU JIN/AFP/Getty Images

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No. 6: Hermes

Parent Company: Hermes
Brand Value: $5.7 billion
Brand Sales: $2.5 billion

The infamous waiting list for the Birkin bag, which retails between $6,000 and $100,000, is history for the 173-year old company. The company now aims to grow by expanding its customer base. It opened its first men’s only store in New York in February with a made-to-measure program aimed at providing custom apparel.

AP Photo/Jeff Chiu

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No. 5: Coach

Parent Company: Coach
Brand Value: $7.4 billion
Brand Sales: $3.2 billion

Coach’s strategy to cut prices last year–a move that resulted in it offering more than half of its products for under $300–paid off. Sales volume jumped and profits surged. The company is now focusing on middle-price-range products, and expanding its new pricing strategy in Europe.

CHRISTOPHE SIMON/AFP/Getty Images

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No. 4: Gucci

Parent Company: PPR
Brand Value: $8.2 billion
Brand Sales: $3.0 billion

With a new CEO at the helm last year, Gucci unveiled a brand strategy that included cutting production and multiple variations of the same style. It launched a new ad campaign promoting the brand’s heritage that featured Guccio Gucci describing his dream as an artist in Florence in 1921.

AP Photo/Joerg Sarbach

No. 3: Mercedes-Benz

Parent Company: Daimler AG
Brand Value: $18.8 billion
Brand Sales: $63.2 billion

While many automakers advertise price cuts, Mercedes emphasizes its company’s heritage: Its cars are the result of 100 years of German engineering. It is currently vying with BMW to be the biggest luxury auto brand in China and says it plans on outselling its German nemesis by 2011 with a number of cars designed exclusively for Chinese consumers.

AP Photo/Christophe Ena

No. 2: Louis Vuitton

Parent Company: LVMH
Brand Value: $19.0 billion
Brand Sales: $6.3 billion

In its 156 years, Louis Vuitton has held steadfast to a policy of zero discounting–a practice it says enriches the value of the brand. To remind its customers what they are paying for, the new brand campaign features artisans hand-finishing goods at a workshop table.

AP Photo/Grace Kassab

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No. 1: BMW

Parent Company: BMW
Brand Value: $19.9 billion
Brand Sales: $56.6 billion

BMW is gaining market share in China, the largest auto market in the world, by designing custom cars to meet the demands of Chinese consumers and tailoring its advertising to align with Chinese culture.

Few brands can sell luxury as a necessity and get away with it like Porsche. A recent ad for the new Porsche 911 reads: “…You strain to think of something else that has stayed this true to its ideals for 46 years. You come to the realization that, in the age of the superfluous and superficial, the unrooted and the unserious, the 911 is necessary. Very necessary. The Porsche 911. There is no substitute.”

Forbes’ Beyond the Balance Sheet department looks at the numbers behind the numbers–or ways of analyzing companies that are different from the usual metrics, such as book value and earnings. To identify the Platinum Brands among luxury goods, we looked at more than 30 leading brands in autos, retail, fashion and accessories to determine the world’s most valuable. We leaned on Jeffrey Parkhurst, managing director of business strategy at WPP ( WPPGY news people )-owned media agency Mindshare, to help value these brands.

The first step was to determine earnings before interest and taxes for each brand. Forbes averaged those earnings over the past three years and subtracted from earnings a charge of 8% of the brand’s capital employed, figuring a generic brand should be able to earn at least 8% on the capital employed.

Forbes applied the maximum corporate tax rate to that net earnings figure. Next, it allocated a percentage of those earnings to the brand based on the role that brands play in that industry. Brands are crucial when it comes to apparel and perfumes, but not so much, say, with airlines. Pricing and location are more important for them. To this net brand earning number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value. For privately held outfits we applied an earnings multiple for a comparable company.

Beyond The Balance Sheet: Platinum Brands

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In Pictures
Featured

The companies that came out on top on our list of most valuable luxury brands fared reasonably well last year, one that was disastrous for many companies. Sales of Louis Vuitton, the marquee label of parent company LVMH, rose more than 10% in 2009 to $6.3 billion, despite the recession. Brand sales, which represent 75% of the fashion and leather goods segment of the company, had double-digit growth in the first quarter as well.

What helps set some of these brands apart? The makers of the world’s top luxury brands don’t apologize for the sky-high price tags attached to their products. LVMH’s Louis Vuitton, for one, has never discounted a single item, citing customer loyalty and product value as its reasons. That makes sense: Why would a customer pay full price for an item if they knew that in three months it might be had for 25% less?

Even when the top luxury companies introduce less expensive offerings, they often don’t advertise the price. When Mercedes-Benz introduced its C-Class, its most affordable sedan, it emphasized that it is a product of 100 years of German engineering, a key brand message. And most of the most valuable brands kept advertising during the recession: Louis Vuitton, for one, rolled out a celebrity-flecked campaign. In one print ad, dancer Mikhail Baryshnikov stands on a platform barefoot while photographer Annie Leibovitz watches him from the floor.

The makers of the world’s most valuable luxury brands know that a good portion of their future sales will come from emerging markets, especially China, where sales in the luxury goods market expected to increase 15% there this year, says Bain.

“With Asia being the growth market for luxury players, brands will tailor their product offerings to meet the needs of more diverse customer segments,” says Claudia D’Arpizio, Milan-based partner at Bain.

Research by Ritika Sinha



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Welcome To OPULUXELtd.com Lifestyle Design.  Your Headquarters for Outstanding Luxury Service.

Opuluxe Rentals is a listing service consortium that brings together owners of luxury assets like mansions, yachts, aircraft, automobiles and personal services with global clients who want to rent these assets.

Our job at Opuluxe Rentals is to do whatever it takes to satisfy your needs. We have been turning first class service into an art for more than 10 years.

Opuluxe Rentals is an international company based out of Beverly Hills, CA –the privileged place for pleasure and luxury.

The joy of renting luxury homes, villas, yachts, cars and more

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Why buy when you can rent? When you buy a luxury home or an exotic car, you are stuck with it. But when you rent one, you can always choose a different one in a different state or country next week. Today, a mansion in Orlando. Tomorrow a castle in the south of France, basking in the comfort of limousine service, a personal chef and a private tutor. And you can always go even more upscale next week. If words like “private”, “upscale”, “personal” and “exclusive” make your heart beat faster, look what the world of luxury rentals has in store for you…

Time is a precious commodity and we recognize it’s value to you. When planning your next extravagant event, luxurious vacation, or renting an exotic car, rely on our professional staff at Opuluxe Rentals to make it happen. The services that we provide are tailor made to meet the needs of the elite clientele that we serve.

Our mission is to epitomize the sophistication of a five-star rental and concierge service, defined by one-stop shop solution for unique and personalized services. Professionalism and satisfaction with a taste of elegance and a twist of style, embodies the very essence of what Opuluxe Rentals stands for.

Luxury car rentals – the thrill of renting an exotic car

Opuluxe Rentals offers you an extensive selection of luxury cars to get you from your house to the airport, the airport to your hotel or villa, from your home to your favorite places, or for your business trips. Your rental, with or without a chauffeur, comes with a range of services that set the standard for excellence.

Have you ever felt the thrill of slipping in behind the wheel of a brand new Rolls Royce or gassing a shiny new Porsche Boxster down Ocean Drive? If you have grown accustomed to this feeling, you know that nothing else will do. And if you have never enjoyed the experience, there is no time to lose.

For many people, the thrill of driving an high-end, exotic car – a Lotus, a Rolls, a Lamborghini, a Porsche, a Mercedes – is a once-in-a-lifetime experience that just has to be felt. And you can feel it with one of our exotic car rentals. We feature an impressive range of listings from around the world, particularly in Florida, New York, Georgia and Switzerland.

Wherever you are, find the perfect exotic car rental for your taste. So this is how the rich and famous live!

Luxury home rentals – the thrill of sleeping in a luxury home

Have you ever woken up on satin sheets in a room adorned in antiques and felt like you were living in the lap of luxury. An increasing number of people live that way every day, and you can capture that uptown feeling in a luxury home rental.

There is something special about meandering down a curved stairway and passing through a great hall on your way to breakfast. Luxury homes and mansions are ideal for weddings (don’t forget to book an in-home hair stylist and makeup artist), special celebrations or even just a once-in-a-lifetime pool party.

A mansion can also make a great luxury vacation home rental…

Luxury villa rentals – the thrill of luxury vacation rentals

Is there any moment in the year when you crave luxury, when you yearn to be pampered, more than while on vacation? Of course not. That is why cruises and vacation rentals are growing in demand.

So why not book one of our luxury villas rentals and discover how it feels when the limousine pulls up to the door. One thing you are guaranteed is that a Luxury villa rental is quiet, private, roomy and comfortable…not like some run-of-the-mill hotel. While you are at it, why not book a nanny to get a little adult peace. And how about a personal massage therapist to come right to “your” mansion. Call in the hair stylist while you are t it. Go ahead and spoil yourself; order in tonight…with a personal chef. And if all this pampering gets to be just too much for you, why not call in a personal trainer?

There’s nothing like a little pampering on vacation or over the weekend, treating yourself to some of life’s little luxuries that you might not always have access to during the working week. So try one of our luxury villas. Rental fees are less than you might think, and we list them in high-end neighborhoods from Florida to Hawaii, from California to New York, from the Caribbean to France.

So go ahead and take the ultimate retreat. Join us and visit some of the world’s most luxurious locales which reveal enchanting landscapes with lavish villas shrouded in luxurious discretion by splendid flora. You just have to say the word and one of these gardens, one of these seaside pools, one of these peaceful havens is yours for a change of pace away from the troubles of the world.

Luxury yacht rentals – the thrill of sailing a luxury boat

May we introduce you to some of the most private luxury yachts found anywhere in the world? You’ll have the option of staying on board in style and comfort; or to set off to jet ski, snorkel, or visit remote beaches.

Imagine cruising through the Cayman Islands in a brand new 4-foot yacht that comfortably accommodates ten people. Sound like a dream? It’s not…not with our luxury yacht rental listings. Rental yachts are amazingly affordable, because you pay for only a portion of the upkeep. And who doesn’t like a great vacation escape on an exclusive boat.

The Bahamas and Florida are particularly popular locations for exclusive luxury yacht rentals, as are France and the Virgin Islands.

Opuluxe Rentals provides you with a yacht and a crew for a day, a weekend, or longer. From every port, a fleet of luxurious yachts sets the scene for prestige; With first class service for an escapade at sea or a destination cruise you’ve always dreamt of.

Luxury aircraft rentals – the thrill of personal jet travel

Introducing you to the world’s most extensive network of private luxury jets. Whether traveling domestically or crossing international borders; You’ll travel in style and in comfort. But, most importantly… you’ll travel securely and safely. With access to more than 5,500 aircraft, globally; We will provide you with our 24-hour service.

From turbo props to mid-size aircrafts to Boeing Business Jets, We are a premier air charter broker who promises you extraordinary care and safety.

Enjoy the privilege of getting from one capital to another quickly, from one continent to the next. This service brings together simplicity, security, and trust. Opuluxe Rental’s experience in private aviation allows us to meet even the least of your demands. We choose for you only the best aircraft with regularly trained professional aircrews. We also take care of all of the formalities.

Personal concierge – the convenience of personal service

If you still have empty seats on your private rental jet, come right back to this website and book a nanny, personal chef and personal trainer on board. We also list, for your convenience, chauffeurs (you won’t need them on the aircraft, but they come in handy when you land), barbers, hairstylists, massage therapists, makeup artists, private photographers, personal assistants, babysitting and nanny services, private tour services, location scouts, event planners, tutors, high-end spas, professional artists, upscale landscapers, personal shoppers, high-end plastic surgeons, limousine service and even private detectives.

What personal service or luxury rental do you want today?

To make reservations; please contact Ms. Melanie Perignon at:

{P} (424) 354-1674

{e} Opuluxe.Ltd@gmail.com

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