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Archive for Zaha Hadid

Beam Me UP to the House of Chanel Mother Ship via [Dezeen and cpluv]


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Chanel Contemporary Art Container

Chosen by Karl Lagerfeld to create the Mobile Art CHANEL Contemporary
Art Container by Zaha Hadid, Zaha Hadid is one of the most talented
architects of our time, awarded the Pritzker Prize, considered to be the
Nobel Prize of architecture, in 2004. Each of her dynamic and
innovative projects builds on more than thirty years of revolutionary
experimentation and research.

The Mobile Art Pavilion for Chanel, initially inspired by Chanel’s
signature quilted bag and conceived through a system of natural
organization, is also shaped by the functional considerations of the

Mobile Art

Chanel Contemporary Art Container, a
travelling art space designed by Zaha Hadid Architects, opened
in its first destination, Hong Kong.

The pavilion, commissioned by Chanel head designer Karl Lagerfeld,
hosts an exhibition of artworks inspired by Chanel bags by 20 artists
and called Mobile Art.

The project was unveiled at the Venice art biennale last year – more
details and renderings in our story on the Design Museum’s
Zaha Hadid Blog

The following information is from Zaha Hadid Architects:

The Mobile Art Pavilion for Chanel by Zaha Hadid Architects has been
inspired by one of Chanel’s signature creations, the quilted bag. Chanel
is renowned for its layering of the finest textiles and exquisite
detailing to create the most elegant and cohesive pieces for each
collection. In her quest for complex, dynamic and fluid spaces the work
of Zaha Hadid has developed over the past thirty years through a
rigorous integration of natural and human-made systems and
experimentation with cutting-edge technologies.

Hadid’s architecture transforms our vision of the future with new
spatial concepts and bold, visionary forms.“I think through our
architecture, we can give people a glimpse of another world, and enthuse
them, make them excited about ideas. Our architecture is intuitive,
radical, international and dynamic. We are concerned with constructing
buildings that evoke original experiences, a kind of strangeness and
newness that is comparable to the experience of going to a new country.
The Mobile Art Pavilion for Chanel follows these principles of
inspiration,” states Zaha Hadid.

Continuing to arouse one’s curiosity is a constant theme in the work
of Zaha Hadid. The Mobile Art Pavilion for Chanel is the very latest
evolution of Hadid’s architectural language that generates a sculptural
sensuality with a coherent formal logic.

This new architecture flourishes via the new digital modelling tools
that augment the design process with techniques of continuous fluidity.
Zaha Hadid explains this process, “The complexity and technological
advances in digital imaging software and construction
techniques have
made the architecture of the Mobile Art Pavilion possible. It is an
architectural language of fluidity and nature, driven by new digital
design and manufacturing processes which have enabled us to create the
Pavilion’s totally organic forms – instead of the serial order of
repetition that marks the architecture of the industrial 20th century.”

Hadid’s innovative architecture is the reason Karl Lagerfeld invited
her to create the Mobile Art Pavilion. “She is the first architect to
find a way to part with the all-dominating post-Bauhaus aesthetic. The
value of her designs is similar to that of great poetry. The potential
of her imagination is enormous,” Karl Lagerfeld explained during the
launch of the Mobile Art Pavilion at the 2007 Venice Art Biennale.

Zaha Hadid Architects’ recent explorations of natural organizational
systems have generated the fluidity evident in the Pavilion for Chanel.
The Mobile Art Pavilion’s organic form has evolved from the spiralling
shapes found in nature. This system of organisation and growth is among
the most frequent in nature and offers an appropriate expansion towards
its circumference, giving the Pavilion generous public areas at its
entrance with a 128m2 terrace.

The Pavilion follows the parametric distortion of a torus. In its
purest geometric shape, the circular torus is the most fundamental
diagram of an exhibition space. The distortion evident in the Pavilion
creates a constant variety of exhibition spaces around its
circumference, whilst at its centre, a large 65m2 courtyard with natural
lighting provides an area for visitors to meet and reflect on the

This arrangement also allows visitors to see each other moving
through the space and interacting with the exhibition. In this way, the
architecture facilitates the viewing of art as a collective experience.
The central courtyard will also host evening events during the
exhibition in each host city. The organic shell of the Mobile Art
Pavilion is created with a succession of reducing arched segments. As
the Pavilion will travel over three continents, this segmentation also
gives an appropriate system of partitioning – allowing the Pavilion to
be easily transported in separate, manageable elements. Each structural
element will be no wider than 2.25 m. The partitioning seams become a
strong formal feature of the exterior façade cladding, whilst these
seams also create a spatial rhythm of perspective views within the
interior exhibition spaces.


The Mobile Art Pavilion for Chanel, initially inspired by Chanel’s
signature quilted bag and conceived through a system of natural
organisation, is also shaped by the functional considerations of the
exhibition. However, these further determinations remain secondary and
precariously dependent on the overriding formal language of the
Pavilion. An enigmatic strangeness has evolved between the Pavilion’s
organic system of logic and these functional adaptations – arousing the
visitor’s curiosity even further.

In creating the Mobile Art Pavilion for Chanel, Zaha Hadid has
developed the fluid geometries of natural systems into a continuum of
fluent and dynamic space – where oppositions between exterior and
interior, light and dark, natural and artificial landscapes are
synthesised. Lines of energy converge within the Pavilion, constantly
redefining the quality of each exhibition space whilst guiding movement
through the exhibition. The work of selected artists has been
commissioned for the exhibition. Hadid created an entire landscape for
their work, rather than just an exhibition space. Visitors will be
guided through the space using the latest digital technology developed
in collaboration with the artists.

“The fascination of the Mobile Art Pavilion is the challenge of
translating the intellectual and physical into the sensual –
experimenting with completely unexpected and totally immersive
environments for this global celebration of the iconic work of Chanel. I
see the Pavilion as a kind of a total artwork that continually
reinvents itself as it moves from Asia, to the USA and Europe,” states
Zaha Hadid.