Archive for Luxury Websites
Wiped out from shopping yet? I’m not 🙂 Hope you snagged some amazing deals on Black Friday! You also have a chance to do some damage on Cyber Monday – here’s another list of great sales and promo codes for tomorrow:
ARDEN B. 20% off entire site, plus free shipping over $25
ASPINAL OF LONDON 20% off $185 or more with code CYBMN29
BEAUTYTICKET.COM 30% off with code CYBER30
BEBE 20% off, plus free shipping
CHARLOTTE RUSSE 25-50% off everything, plus free shipping and free sparkly compact with orders of $35 or more
EDDIE BAUER 30% off, plus free shipping with code CYBERDAY
FINISH LINE $10 off $60 or more with code RG2010
ICE.COM Up to 80% off jewelry, plus free shipping with code SCM10
KOHL’S Extra 10% off $100 or more with code JINGLE
LORD & TAYLOR 25% off site wide with code CYBER
MACY’S Specials, plus free shipping on $75 or more with code CYBER
RICH & SKINNY 30% off full priced items with CYBER2010
SHOES.COM 20% off, plus free shipping with code CYBER
SHOEMALL.COM 25% off $25, plus free shipping with code MONDAY25
SHOPBOP Up to $500 off your order with code BIGEVENT
WET SEAL 20% off entire site
Luxury is no longer the sole province of the elite. Upscale goods and services now target a much broader market. Kimberly Castro, deputy business editor of U.S.News & World Report, takes a look at the luxe life, from fine wines and cars to high-end real estate and wealth management. Though no elitist, Kim does admit a fondness for a bold bottle of Scout’s Honor from Venge Vineyards and satiating her wanderlust in Europe.
Cyber-Monday: Deals on Luxury Goods
If you’re like me, you avoided the out-of-control mob of feverish shoppers at retailers on Black Friday. You may have decided to wait for discounts today, otherwise known as Cyber-Monday, the unofficial kickoff to the online retail season. You may be shopping from the comfort of your own home or “taking a break” at work; either way, online retailers see today as yet another opportunity to attract consumers with more promotions.
When you think of great deals, retailers like Wal-Mart, Target, and Best Buy may come to mind. But deep discounts abound on luxury goods, and you can save as much as 40 to 70 percent on men’s and women’s designer apparel, shoes, and handbags from the likes of luxury retailers Barneys New York, Neiman Marcus, and Saks Fifth Avenue.
Here are more online sales to satiate your holiday shopping needs:
- The iconic British luxury house Burberry is offering up to 50 percent off on its classic looks, from women’s wool coats and men’s cashmere sweaters to belts and scarves.
- High-end carpet and rug emporium ABC Carpet is featuring up to 75 percent off its exclusive designer collections.
- Bergdorf Goodman, owned by Neiman Marcus, is offering up to 50 percent off on its designer collections, shoes, and handbags. You can also receive free shipping with any purchase.
- Spend $25 or more at beauty retailer Sephora, and you’ll get free shipping.
- If your calendar is chock-full of holiday events, online retailer Bluefly is offering up to 40 percent off on party dresses, including the Nicole Miller, Vera Wang, and Laundry labels.
- At Barneys, Christian Louboutin’s Sigourney ankle boots, originally priced at $1,030, now go for $615 at the Barneys website.
- Enjoy up to 50 percent off of Fendi, Marc Jacobs, and Jimmy Choo goods at online luxury fashion retailer Net-a-porter.com.
- Free invite to RowNine for WalletPop readers
- 80%off all Eyewear
- Discounts Mulholland Leather
- Savings on timepieces and jewelry starting on Tuesday
Secret’s Out: Sample Sales Move Online
Daniela Busciglio still winces at the memory of shivering in line for hours to get into New York sample sales, then shoving her way through throngs of other shoppers looking for deals on designer clothes.
Dany Levy, DailyCandy’s founder and editorial director, left, and Eve Epstein choosing items to photograph for a sample sale.
“Who wants to go to sample sales with lines out the door and girls scratching to get in?” said Ms. Busciglio, 27, now a graduate student at the University of Wisconsin-Madison.
Online, she said, “I can take my time and not have to worry about people getting up in my face.”
The private-sale sites — a misnomer because most of these so-called exclusive sites are open to anyone who signs up — have become a thriving corner of online commerce. Sites using the same “while supplies last” approach have sprung up recently to sell home furnishings, beauty products and travel packages.
The business model is simple: the sites buy mostly overstocked clothing and accessories from brand-name designers, then discount them deeply. Adrenaline-pumped shoppers rush to get the deals because the items are often gone in a few hours.
The sites try to recreate the rush of a warehouse sample sale, minus the trampling and shoving, but they borrow as much from the Home Shopping Network as they do from Saks Fifth Avenue. After shoppers add an item to their cart at Gilt, for example, they get a 10-minute countdown before they lose the item.
For Matthew Rodriguez, 29, a Web marketer and Gilt shopper, the sales turn shopping into a game. “Knowing the sales start every day at noon makes me really competitive to get an item before someone else gets it,” he said. He recently bought a pair of Clae white patent leather sneakers for $38 on Gilt. They can sell for as much as $135 in retail stores.
More mainstream retailers are also adopting the idea. Saks, for example, is holding 24-hour half-price sales on brands like Hervé Léger.
Others are using the idea for holiday promotions. On the Monday after Thanksgiving, a big online shopping day known as Cyber Monday, Ashford, which sells luxury brand watches, discounted a different watch every two hours on its site. Blue Nile, the jewelry site, is offering a different deal every day until Dec. 23.
By discounting one item at a time, the retailers attract bargain-seekers and avoid the deep discounting done storewide last year, thereby protecting their profit margins. By 3:10 p.m. on Cyber Monday, Blue Nile had sold out of a five-carat diamond bracelet, marked down to $3,950 from $5,300.
One of the buyers, Dan Stanley of Falls Church, Va., said that he had not heard of private sales before and that for four days, he had been shopping for a bracelet for his wife. He bought it on the spot. “The ‘one day’ caught my eye, and I wouldn’t have risked it,” Mr. Stanley said.
Private-sale sites are attracting brand-name investors. Kleiner Perkins Caufield & Byers, the venture capital firm that backed Google and Amazon.com, invested on Wednesday in One Kings Lane, which sells home décor. Gilt Groupe raised $55 million from Matrix Partners and General Atlantic, and Rue La La’s parent company was recently acquired by GSI Commerce for $180 million.
The concept seems tailored to recessionary times. Any guilt that consumers feel over spending thousands of dollars on unnecessary items can be replaced by bragging rights for finding a killer bargain, like a $4,500 diamond necklace that was recently on sale for $2,250 at Gilt.
“We started this at the worst possible time and got traction right out of the box,” said Susan Feldman, a founder of One Kings Lane. People still want to shop, but in the privacy of their homes, she said. “They just don’t want to be seen walking down the street carrying a Bloomingdale’s or Barneys or Bergdorf bag.”
It works for the fashion industry, too, because as the economy slumped, stores deeply cut inventory, which left some designers with excess stock, depending on their production calendars. Some high-end brands view the sites as a place to unload inventory without sullying their image by having their merchandise appear on Overstock.com or on the racks at Filene’s Basement. The members-only Web sites also ensure that search engines will not locate and list the discounted products.
Juliska sells its full-price tableware, like a $625 stoneware soup tureen, at luxury department stores like Neiman Marcus. It sells off-season products on One Kings Lane, Gilt and Rue La La.
Selling those items at T. J. Maxx, as some of Juliska’s competitors do, “is suicide for a luxury brand,” said Dave Gooding, the company’s chief executive. “With flash sales, you have the beauty of it being a one-day sale that is done in a very quick, efficient, tastefully done way, as an alternative to your product sitting on a dusty shelf for six months.”
For shoppers, the sites provide a selection of items, akin to a boutique, so they do not have to wade through the thousands of items on bigger e-commerce sites.
Swirl, a private-sale site that went live on Nov. 19, is betting on the allure of a handpicked collection. It was started by DailyCandy, which publishes e-mail newsletters about fashionable activities in various cities.
The company’s reputation for pointing readers to up-and-coming designers will help differentiate its sample sale site, said Dany Levy, DailyCandy’s founder and editorial director. “They trust us, and they know we’ve done our homework,” she said.
But private-sale sites could run into trouble as manufacturers and stores cut back on inventory. “The universe of what’s overstock is not an infinite universe,” said Sucharita Mulpuru, an e-commerce analyst at Forrester.
To maintain their growth, many of the sites have recently expanded beyond high-end, overstocked apparel.
Ideeli sells spa and vacation packages in addition to clothes, and One Kings Lane has avoided clothes altogether. Gilt now sells gadgets, like a Tivoli radio and a Jawbone wireless headset, and offers products for men, children, the home and younger women with smaller budgets. Gilt also started a site called Jetsetter that sells travel deals, like a room at the Hôtel de Crillon in Paris marked down to $500, from $795.
Susan Lyne, Gilt’s chief executive, said that as long as people coveted something, they would be eager for a deal. “Gilt and these other shopping sites allow people to do the thing that gives them pleasure, without all that guilt,” she said.